H&M, CONCEPT FRONT STORE

Today, H&M is implanted in 40 countries worldwide with more than 2,200 outlets, principally in the northern hemisphere. In its 70 years of existence, H&M managed to secure its position in the world of ready-to-wear on an international. The Swedish label has an influence on each era with fashion collections (Karl Lagerfeld, Stella McCartney, Isabel Marant creates a line for the Swedish giant).

H&M spots FAA in 2011 and call to us to launch the development of an operational concept for a front store solution. On a test store basis located in the Kista neighbourhood north-west of Stockholm centre, our Office defines the facade concept regarding technical construction materials (sub-structure), lighting, material cuttings, fabrication methods, specifications for the different types of transparency and perforation on the proposed module.